The global mayonnaise market Growth Accelerated by Increased Demand for Clean Label and Organic Mayonnaise

 

Mayonnaise is an oil and vinegar-based food product widely used as a dressing or condiment for sandwiches and salads. Mayonnaise provides creaminess and flavor to foods. It contains egg yolks, oil, lemon juice or vinegar which makes it an excellent substitute for high-calorie butter and sauces.

The global mayonnaise market is estimated to be valued at US$ 11.83 Bn in 2023 and is expected to exhibit a CAGR of 4.6% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market key trends:

The increased demand for clean label and organic mayonnaise is one of the key trends accelerating the growth of the global mayonnaise market. Clean label refers to food products containing simple, easy to recognize ingredients without artificial preservatives or additives. Consumers today are more inclined towards organic, natural, and clean label products. This growing preference has prompted mayonnaise manufacturers to offer clean label and organic varieties free of artificial additives and preservatives. Advanced technologies allow the production of mayonnaise with natural ingredients that match the taste and texture of traditional varieties. The clean label and organic mayonnaise segment is expected to register fastest growth during the forecast period.

Segment Analysis

The mayonnaise market is segmented into spread mayonnaise and dip mayonnaise. Spread mayonnaise dominates the market with over 60% share. This is because spread mayonnaise offers smooth texture and is more versatile to use for sandwiches and burgers. Its palatable taste has made it a popular condiment used across households and commercial establishments worldwide.

Key Takeaways

The global mayonnaise market is expected to witness high growth over the forecast period of 2023 to 2030. The global mayonnaise market is estimated to be valued at US$ 11.83 Bn in 2023 and is expected to exhibit a CAGR of 4.6% over the forecast period 2023 to 2030.

North America currently dominates the market due to the high consumption of mayonnaise as a staple condiment among consumers in the US and Canada. Rising health consciousness and changing taste preferences have led to an increased demand for organic and vegan varieties of mayonnaise in the region. Europe is the second largest and one of the fastest growing regions for mayonnaise market. Countries like France, Germany and UK are major consumers given rising demand for fusion cuisine. Moreover, substantial presence of leading global players has ensured easy availability of different flavor variants.

Key players:
Key players operating in the mayonnaise market include jinomoto Co., Inc., McCormick & Company, Inc., Kraft Heinz Company, Unilever, Kewpie Corporation, Sauer Brands, Inc. (Duke's Mayonnaise), Kensinton & Sons, LLC, Spectrum Organic Products, LLC, Woodstock Foods, and others. These players are focusing on new product launches tailored to regional tastes and expanding to untapped markets like Asia Pacific and Middle East & Africa to increase market share.

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