Frozen Food Market Dynamics: Challenges and Emerging Trends
The Frozen Food Market is estimated for $300 billion for the forecast period 2023-2030, as highlighted in a new report published by Coherent Market Insights. Market Overview: Frozen food products such as frozen pasta, frozen pizza, frozen ready meals, frozen meat and seafood among others have gained popularity in recent years. Changing lifestyle and increase in number of working women have fueled the demand for convenience food products globally. Market Dynamics: The growth of the frozen food market can be attributed to two major drivers - rising demand for convenience food and growth of retail sector globally. Consumers today seek ready to eat food options that can be prepared quickly to save time in cooking and cleaning. Also, increasing organized retail channels such as supermarkets and hypermarkets have increased the availability of frozen food products globally. This has resulted in higher adoption of frozen food. Further, rising urbanization has fueled the demand for packag...