Functional Beverages Is Fastest Growing Segment Fueling The Growth of the global Guarana Market
The global Guarana Market is estimated to be valued at US$ 5,062.1 Mn in 2023 and is expected to exhibit a CAGR of 7.1% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights. Market Overview: Guarana is a berry that grows in the Amazon rainforest. It contains caffeine and is used commonly in energy drinks and other functional beverages due to its stimulant properties. The stimulant effects provide increased alertness and energy. Market Key Trends: Increasing demand for energy and functional drinks among health-conscious consumers is a key driver fueling the growth of the guarana market. Guarana extract offers a natural source of caffeine and is widely used in various beverage formulations as a stimulant. The rising popularity of organic and natural ingredients in beverages is boosting the adoption of guarana extract. Furthermore, increasing concerns regarding side-effects of synthetic stimulants such as caffeine are supplement...