Candy Market Growth Accelerated by Increased Health Awareness
Candy provides an instant energy boost through sugar and comes in various flavors. It is a healthier option for snacking between meals as compared to chips or fried snacks. With rising health consciousness among consumers, candy makers are introducing products with fewer calories and natural ingredients. The global Candy Market is estimated to be valued at US$150 billion in 2023 and is expected to exhibit a CAGR of 4.7% over the forecast period 2024-2031, as highlighted in a new report published by Coherent Market Insights. Market key trends: The increased focus on health and wellness has accelerated the demand for candies with functional ingredients. Major candy makers are investing in research and development to launch products containing fiber, herbs, vitamins and probiotics. For instance, some gummies are infused with melatonin to promote better sleep. Sugar-free or reduced sugar candies containing natural sweeteners like stevia are also gaining popularity among health-consci...