Guarana Market Growth Accelerated by Increase in Health and Wellness Consumerism
Guarana is a fruit of a climbing plant native to Brazil. It contains caffeine and other stimulants that provide energy and endurance boost. Guarana extract is used in energy drinks, dietary supplements, and skin care products due to its antioxidant, anti-aging, and stimulant properties. Guarana helps in increasing mental alertness, reducing tiredness and fatigue. The increasing working population and hectic lifestyles have resulted in rise in consumer preference for energy drinks and supplements containing guarana extract. The global guarana market is estimated to be valued at US$ 5,062.1 Mn in 2024 and is expected to exhibit a CAGR of 7.1% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights. Market key trends: The increasing awareness about health and wellness among consumers has accelerated the demand for energy drinks and supplements containing guarana extract. Guarana provides energy and antioxidants without side effects...