The Global Bath Bombs Market is Estimated to Witness High Growth Owing to the Increasing Acceptance of Bath Products for Self-Care

 

Bath bombs are effervescent products made using dry ingredients that dissolve in water to produce colorful foam or fragrance. Bath bombs help in moisturizing and exfoliating the skin, relieving stress and providing relaxation. They are gaining popularity among consumers as an effective self-care product. With rising awareness regarding health and wellness, individuals are increasingly opting for aromatherapy and beauty products to reduce stress and indulge in self-care rituals. This rising trend of self-care is one of the major factors driving the growth of the global bath bombs market.

The Global Bath Bombs Market is estimated to be valued at US$ 138.36 Bn in 2024 and is expected to exhibit a CAGR of 4.0% over the forecast period 2023 to 2030.

Key Takeaways

Key players operating in the Bath Bombs market are Lush Ltd., Body Shop International Limited, The Village Company LLC, Pearl Bath Bombs, Hugo Naturals, Level Naturals, Swanky Sweet Pea, Heavenly Bubbles Ltd, The Natural Soap Company, and Oliver Rocket LLC. Lush Ltd. is one of the leading manufacturers of bath and body care products globally.

The rising popularity of aromatherapy is providing various opportunities for bath bomb manufacturers to introduce innovative products infused with essential oils for relaxation and stress relief. Market players are focusing on developing organic and vegan bath bomb formulations using natural ingredients to cater to the growing demand from health-conscious consumers.

Bath bomb companies are expanding their geographic footprint globally through online platforms and online retail channels. E-commerce has made bath bombs easily accessible to consumers across different regions, driving the global expansion of the bath bombs market.

Market Drivers

1. Increasing demand for self-care and aromatherapy products: With rising stress levels, consumers are increasingly opting for bath and body care products that help relax the mind and body. Bath bombs made using essential oils are gaining traction as effective self-care products.

2. Growth of online retail: Wide availability of bath bomb products on e-commerce platforms along with lucrative discounts and deals is boosting their sales globally. Online retail has made bath bombs accessible even in tier 2 and tier 3 cities driving market growth.

Market Restraints
1. Availability of substitutes: The presence of alternative bath and body care products like bath salts, oils, and scrubs limits the overall demand for bath bombs in the global market.

2. High plastic content: Most bath bombs are packed in non-recyclable or non-biodegradable plastic wrappers adding to environmental pollution. Strict regulations regarding plastic packaging can restrain market growth.

Segment Analysis

Bath Bombs market comprises of various sub-segments such as Flower-scented, Fruity, Herbal and others. Flower-scented bath bombs dominate the market with over 35% share, as they are appealing to both genders and all age groups. Their floral fragrances create a relaxing environment, making flower scented bath bombs the preferred choice among consumers.

Global Analysis

Regionally, North America holds the largest share in the Bath Bombs market currently. Growth in the region can be attributed to increased adoption of beauty and personal care products and availability of innovative bath bomb varieties. Europe follows North America in terms of market share and is expected to witness significant growth during the forecast period. This can be accredited to rising living standards and growing awareness about therapeutic benefits of bath bombs. Asia Pacific region is anticipated to be the fastest growing regional market with countries like China, Japan and India emerging as lucrative markets. Rising disposable incomes and changing preferences of millennial population towards personal wellness products will continue to push market revenues upwards in Asia Pacific.

*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it

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