The global Digestive Health Products Market Growth Accelerated by Rising Awareness of Gut Health

 

Digestive health products such as probiotics, prebiotics and enzymes provide several health benefits including improved digestion, nutrient absorption and immune system functioning. The growing awareness among consumers regarding the importance of maintaining a balanced gut microbiota for overall wellness has significantly boosted the demand for these products.

The global Digestive Health Products Market is estimated to be valued at US$ 56.8 billion in 2023 and is expected to exhibit a CAGR of 7.1% over the forecast period 2023-2027, as highlighted in a new report published by Coherent Market Insights.

Market key trends:

The rising awareness about gut health has been a key factor driving the growth of the digestive health products market. According to several studies, maintaining a balanced gut microbiota plays a vital role in preventing various chronic diseases and metabolic disorders. There has been a notable increase in the number of people adopting healthy lifestyles and dietary habits to promote digestive wellness. This growing focus on digestive health offers lucrative opportunities for digestive health supplements and probiotic food and beverage products. Manufacturers are increasingly launching innovative products fortified with specialized probiotic strains and prebiotics to cater to the rising demand. Novel formulations targeted towards specific digestive issues such as gas, bloating, constipation and acidity are also gaining traction.

Segment Analysis

The global digestive health products market is mainly segmented into probiotics, prebiotics, food enzymes and fiber & speciality carbohydrates. The probiotics segment currently dominates the market due to rising awareness about gut health and importance of consuming probiotic supplements. Probiotics help maintain a balanced gut microbiota and enhance digestion. The prebiotics segment is also growing in popularity as prebiotics act as fertilizers for probiotics and nourish beneficial microbes in the gut.

Key Takeaways

The global digestive health products market is expected to witness high growth over the forecast period owing to increasing intestinal disorders and growing health consciousness among people. The global Digestive Health Products Market is estimated to be valued at US$ 56.8 billion in 2023 and is expected to exhibit a CAGR of 7.1% over the forecast period 2023-2027.

Regional analysis

North America dominated the digestive health products market in the past due to rapid adoption of supplements and probiotic foods. However, Asia Pacific is likely to emerge as the fastest growing market in coming years due to rising lifestyle diseases, nutritional deficiencies and disposable income in developing countries of the region. Countries like India, China and Japan are expected to offer lucrative opportunities for market players in the digestive health products industry.

Key players

Key players operating in the digestive health products market are Nestle S.A, Arla Foods Inc, Danone S.A, Yakult Honsha Co Ltd, Dupont Danisco, Kerry Group, Hansen Holdings and others. Nestle is a leading player with wide portfolio of probiotic dairy products while Danone dominates the probiotic beverage segment. Arla Foods specializes in probiotic cheese and Yakult is a pioneer in probiotic supplements industry. These top players are introducing innovative products to cater to changing consumer needs.

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