The global Digestive Health Products Market Growth Accelerated by Rising Health Consciousness

 

Digestive health products help support healthy digestive function and prevent issues like indigestion, constipation, acid reflux, bloating, irritable bowel syndrome (IBS), and other digestive disorders. These include probiotics, prebiotics, digestive enzymes, fiber supplements, and herbal supplements. The growing awareness about health and nutrition, rising incidence of lifestyle diseases, and increasing global aging population are driving the demand for digestive health products. The global Digestive Health Products Market is estimated to be valued at US$ 47.02 Bn in 2023 and is expected to exhibit a CAGR of 7.2% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market key trends:

One of the key trends driving the digestive health products market is the rising health consciousness among consumers. People are increasingly focusing on preventive healthcare and adopting healthy lifestyles to reduce the risk of various chronic diseases. Digestive issues like acidity, constipation, bloating, and IBS have become very common due to sedentary lifestyles and consumption of junk food. Consumers are resorting to digestive supplements, prebiotics, and probiotics to boost digestive health naturally. The market for these products is gaining widespread traction due to growing awareness about gut health and its impact on overall well-being. Manufacturers are launching innovative products tailored to new consumer preferences, which is further propelling the market growth.

Segment Analysis

The global digestive health products market is dominated by probiotics sub-segment. Probiotics accounted for more than 35% of the overall market share in 2023. Probiotics have several health benefits such as improving digestive health, boosting immunity and producing vitamins. They help treat various digestive conditions like irritable bowel syndrome, inflammatory bowel disease, infections, etc. which has propelled their demand.

Key Takeaways

The global digestive health products market is expected to witness high growth over the forecast period of 2023 to 2030. The increasing cases of digestive issues, rising health consciousness, launch of innovative products, and growing geriatric population are the key factors driving the market growth.

Regional analysis:

Asia Pacific region dominated the global market with over 30% share in 2023 owing to the large consumer base, rapidly changing dietary habits and growing disposable incomes in countries such as China, India, Japan, and Australia. The region is expected to continue its dominance during the forecast period on account of rising digestive disorders, improving healthcare infrastructure and rising health awareness.

Key players:

Key players operating in the digestive health products market are Danone S.A., Arla Foods amba, Nestlé, Chr. Hansen Holding A/S, Yakult Honsha Co., Ltd., General Mills Inc., Meiji Holdings Co., Ltd, MondelĚz International, PepsiCo, Inc., and Kellogg NA Co. Danone S.A. leads the market and offers diverse probiotic products under the Activia brand. Chr. Hansen

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