Growth Accelerated by Increased Preference for Natural and Organic Cleaning Products

 

Household cleaners are used to sanitize homes from germs and remove dirt and stains from various surfaces. These cleaners come in different forms such as liquids, sprays, wipes and are used for disinfecting floors, bathroom surfaces, kitchen countertops and others. Factors such as rising health consciousness and awareness about harmful chemicals in conventional cleaners are encouraging consumers to opt for natural and organic cleaning products.

The global Household Cleaners Market is estimated to be valued at US$ 0.86 Bn in 2023 and is expected to exhibit a CAGR of 4.46% over the forecast period 2023-2030, as highlighted in a new report published by Coherent Market Insights.

Market key trends:

The increased preference for natural and organic cleaning products is one of the major trends being witnessed in the household cleaners market. Consumers are moving away from conventional cleaners containing harsh chemicals as they can cause irritation and health issues when inhaled or come in contact with skin. Natural and organic cleaners containing plant-based ingredients such as essential oils are considered safer alternatives as they help eliminate germs without harming the user or the environment. Many household cleaner brands are focusing on developing new eco-friendly products using ingredients like lemon, eucalyptus, tea tree oils and others to cater to this growing demand and accelerate market growth over the forecast period.

Segment Analysis

The household cleaners market can be segmented into product types, distribution channels and applications. Based on product types, surface cleaners dominate the market and is expected to continue its dominance over the forecast period. Surface cleaners account for more than 35% of the total household cleaners market. This is because surfaces like floors, bathrooms, toilets require frequent cleaning. Further, dishwashing products segment is expected to witness fastest growth owing to increased demand for eco-friendly and chemical-free dishwashing products.

Key Takeaways

The global household cleaners market is expected to witness high growth over the forecast period. The global Household Cleaners Market is estimated to be valued at US$ 0.86 Bn in 2023 and is expected to exhibit a CAGR of 4.46% over the forecast period 2023-2030.

North America currently dominates the household cleaners market. This can be attributed to rising health and hygiene awareness among consumers in the region. The Asia Pacific region is expected to be the fastest growing market for household cleaners. Factors such as changing lifestyles, increasing disposable incomes and growing urbanization are driving the demand for cleaning products in countries like India and China. Further, manufacturers are introducing economical products tailored to the requirements of customers in the region which is propelling the market growth.

Key players
Key players operating in the household cleaners market are Henkel AG & Co. KGaA, Colgate-Palmolive Company, Reckitt Benckiser Group plc, The Procter & Gamble Company and Unilever PLC. Henkel leads the market, driven by its innovative product portfolio and widespread distribution network across regions.

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