Vacuum Skin Packaging is Fastest Growing Segment Fueling the Growth of Fresh Meat

 

The global Fresh Meat Packaging Market is estimated to be valued at US$ 2.21 Bn in 2023 and is expected to exhibit a CAGR of 3.5% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:

Fresh meat packaging solutions such as vacuum skin packaging provides shelf life extension by eliminating oxygen from the package and forming a tight skin over fresh meat products. Packaging solutions prevents oxidation and maintains freshness and quality of meat for extended periods.

Market Key Trends:

Vacuum skin packaging has emerged as a prominent packaging format among end use industries. The packaging technique prevents contact of meat with oxygen by sucking out air from packaging film and sealing it tightly. This greatly extends the shelf life of products and maintains freshness and quality for over 2-3 weeks. Moreover, clear and durable nature of vacuum skin packaging films allows retailers to showcase products attractively. Convenience aspect of the packaging due to compact dimensions and ease of storage and transportation has further augmented its adoption in the market.

Segment Analysis:

The fresh meat packaging market is segmented by product type into modified atmosphere packaging, vacuum skin packaging, vacuum thermoformed packaging, and others. Among these, the modified atmosphere packaging segment dominates the market, accounting for over 35% of the global fresh meat packaging market share in 2023. Modified atmosphere packaging uses a combination of gases such as oxygen, carbon dioxide, and nitrogen to extend the shelf life of fresh meat products. This technology is highly adopted due to its effectiveness in inhibiting microbial growth and maintaining the color of packaged meats.

Key Takeaways:

The global fresh meat packaging market is expected to witness high growth, exhibiting a CAGR of 3.5% over the forecast period, due to increasing consumption of meat products and rising demand for packaged meat with longer shelf life.

Regional Analysis:

North America dominates the fresh meat packaging market, accounting for over 30% of the global market share in 2023. This is attributed to robust meat production and consumption in countries like the US and Canada. Europe is the second largest market for fresh meat packaging due to high per capita meat consumption in countries such as Germany, France and Italy.

Key Players:

Key players operating in the fresh meat packaging market are Amcor Limited, E.I. du Pont de Nemours & Co, Bemis Company, Inc., Berry Plastic Group, Winpack Ltd., Sealed Air Corp., Crown Holdings, Reynolds Group, Coveris Holdings S.A., and Sealpac International BV. Amcor Limited is a leading player, holding over 20% market share globally in 2023. Other prominent players include Bemis Company and Berry Plastic Group

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